MEDICAL CANNABIS
TRAINING
TRAINING SERIES FOR HCPS(MDS AND PHARMASISTS)
LIVE/HYBRID/VIRTUAL EVENT
EVENT TYPE
TRAINING SERIES FOR HCPS
EVENT CATEGORY
LIVE / HYBRID / VIRTUAL
LOCATION
GERMANY, VARIOUS CITIES / VIRTUAL
PAX
ABOUT 500+ PER EVENT
SERVICE: CONSULTING, CONCEPT, DESIGN, CME ACCELERATION, EXECUTION
CHALLENGE & SOLUTION
Our clients’ goal was to increase awareness and knowledge on medical cannabis, by creating an independent training platform for HCPs.Proske developed an appealing event and community concept which evolved and grew during the past three years.
CONSULTING HIGHLIGHTS
Intersectional trainings from MD and pharmacist perspectives creating a bigger picture of the process and cooperation of both institutions.
The Medical Cannabis Trainings® were rolled-out with a 10-cities series of live f2f events in 2019, an online community was added in mid of 2019 to expand the offer by adding training videos, FAQs, case studies and a forum. In 2020 a roadshow of 20 cities was planned but cancelled due to the COVID-19 pandemic. We proposed a virtual training series of pre-recorded short and crisp “Insight Sessions” following an onsite live Q&A with the expert. Due to high interest the series has been extended and multiple hybrid events are being planned continuously.
PRODUCTION / TECHNOLOGY HIGHLIGHT
Professional onsite recording of the virtual “Insight Sessions” at the speakers preferred location to guarantee corporate setup and a high-quality production, whilst taking all measures to be COVID-safe.
CREATIVE HIGHLIGHTS
Corporate Design development and creation of the brand “Medical Cannabis Training®” based on the client’s briefing and needs.
DR. ANGELIKA SCHNEIDERS
Head of Marketing & Sales Medical Cannabis CC Pharma GmbH